63 years since launch, iconic music magazine NME is to ditch its £2.50 cover price and be given away for free as the brand undergoes what publisher Time Inc. UK is describing as a “major transformation”.
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ZenithOptimedia’s Richard Shotton looks at why brands should focus on prices that end in nine – otherwise known as ‘charm pricing’.
Public service broadcasters must respond to changes in technology and viewer behaviour, Ofcom has said in it’s latest review of public service TV broadcasting.
The unstoppable force of Celebrity MasterChef won the 9pm slot, with 3.7 million viewers and a 19% share tuning to see gurning, spray-tanned horseman of the apocalypse, Rylan Clark cook some venison.
“A simpler, leaner, BBC is the right thing to do and it can also help us meet the financial challenges we face,” director general Tony Hall said in an all-staff email.
Yesterday saw ITV’s sob-fest Long Lost Family (9pm) once again claim Wednesday’s prime time slot as the highly theatrical factual drama easily beat its rivals.
The Independent has reduced its print and digital trading loss to £4.6 million for the financial year 2013/14 – a dramatic improvement on the £22.6 million loss recorded in 2010/11.
The London Evening Standard has reported a trading profit of £1.4 million for the year ending September 2014, with standard.co.uk’s audience up 77% year on year.
The new 10-year deal will also see AOL manage and sell Microsoft’s display advertising inventory across MSN, Outlook.com, Xbox, Skype and ads in apps in nine countries.
The report, conducted by YouGov, found that men are currently more than twice as likely to block ads than women, with ad blocking most prevalent among 18-24 and 25-34 year olds.