More Industry News articles

Google’s head of publishers has said the investment in good quality creative hasn’t followed the technology.

A new report highlights gender disparity in the digital industry, with a severe lack of females taking up management and senior management roles.

The new addition is expected to amplify Dentsu’s commerce proposition globally – and will see eCommera and its team of 275 staff join Isobar, Dentsu’s global digital agency.

Last night saw Channel 4 launch a brand new show, the creepy and unnerving psychological drama Humans (9pm), to a strong buzz and impressive ratings.

Last night saw Channel 4 up its game slightly by taking its fixed-rig camera set-up to the outskirts of Ethiopia in an ethically questionable effort to bring The Tribe (9pm) to prime time viewers’ living rooms.

Chango’s Andy Smith will help launch Vibrant’s original In-Text format – green double-underlined hyperlinked words within editorial – as a programmatic format.

Sky AdSmart, currently only available for linear broadcast, is to roll out onto the broadcaster’s on-demand services within the next few weeks – and on Sky Go linear by the end of 2015.

The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.

Brands using the Internet of Things for the sake of it risk annoying consumers, industry has heard – and that building brand value and improving consumers’ lives should be at the forefront of all connected strategies.

Nigel Walley, the MD of consultancy Decipher, said the cost of technology and content rights were now key factors governing a gradual acceleration of regional economies of scale in a rapidly changing market.