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As cinema adspend approaches its highest level on record, Warc’s James McDonald looks at what’s driving the sector.

Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.

Murray, whose career in the client sales sector spans more than 20 years, will be responsible for ensuring that Exterion’s clients and advertisers are making the most of out-of-home within a rapidly changing media landscape.

The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.

Monday night saw Channel 4 launch its latest ‘ground breaking’ documentary, with SAS: Who Dares Wins (10pm) delivering a giant dollop of shouty and sinewy alpha male aggression.

If distinctiveness is such an obvious strategy then why do few brands employ it, asks Richard Shotton.

UTV is Northern Ireland’s biggest commercial channel and on completion of the deal ITV will own 13 of the 15 regional licences for the Channel 3 network – as well as new channel UTV Ireland.

After lulling viewers into a comforting sense of familiar calm for four weeks now, last night’s trip to Downton Abbey (10pm) had a deliciously nasty and grotesque surprise in store for fans.

For the second night in a row Lord Alan of Sugar and his band of marketing mercenaries stormed the 9pm slot for BBC One, with the sophomore episode of The Apprentice giving viewers an unprecedented twist.

Speaking at IAB Engage on Thursday, the company’s UK and US CEOs unveiled L.E.A.N, which has been designed to combat what they both described as the “biggest challenge” for the media industry.