ZenithOptimedia’s Richard Shotton explores how consumers treat money differently dependent on whether it’s hard earned or not – and what marketers can do about it.
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As Rajar publishes its second quarter results for the radio market, Newsline hears from Carat’s Michael Williamson on what he makes of the latest figures.
Increasing take-up of smartphones and tablets is boosting time online, according to Ofcom’s 2015 communications market report, which has more than doubled over the last decade.
Wednesday evening saw the highly anticipated launch of the sixth series of the BBC’s unstoppable runaway hit The Great British Bake Off.
Overall Freesat added over 19,000 new homes in the first six months, with a weekly reach of approximately 4 million viewers.
The deal will see a schedule of over 100 live La Liga matches each season, including the ‘El Classico’ fixtures and the final of the Copa del Rey, won last season by Barcelona.
After a painfully prolonged 288 day wait, Tuesday night finally brought sweet respite for middle aged viewers – and other demographics who should know better.
From an onslaught of recent ads to many of the broadcasters’ latest schedule-filling disposable output, the Goggleboxisation of TV continued last night with Travel Guides (9pm), another review show with ‘relatable’ stars.
DF London’s James Shepherd will be responsible for driving mobile development across both HMG UK and Mobext, and will work with brands including O2, Pernod Ricard, Nationwide, BBC and Ubisoft.
Can being honest about imperfections benefit brand strategy in the long-run? ZenithOptimedia’s Richard Shotton and Chloe Romano look at the evidence.