IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.
Showing 7301-54,411 of 54,411
More Industry News articles
Hickey joins from GroupM Primus, where she has been leading the Johnson & Johnson business in six markets across Northern Europe.
Speaking at the IAB’s Mobile Engage conference 2015, Facebook’s Rob Newlan unveiled new research to reveal just how powerful social platforms can be – and how much of an influence they have on consumers’ perception of ad creative.
More than 200 ITV staff are striking today over a “miserly” 2% pay rise offer for those earning under £60,000, while the company’s latest financial results reveal a healthy revenue rise.
James Murphy, founder and CEO of adam&eveDDB, succeeds Cilla Snowball CBE, group CEO and group Chairman, AMV BBDO, who completes her three year term on 1 June.
The long-term strategic partnership will see the publisher produce bespoke content for Asda, including its customer magazine, which is distributed to over 1.9 million readers.
BBC News and the Guardian are among the first publishers to sign up to the initiative, which will speed up load times and give content owners more control.
After nine long months of living in a merciful Big Brother-free society, last night saw Channel 5 go and ruin everything by launching the first half of a summer-long plan to infest the national’s tellyboxes.
The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
Ofcom has revealed that EE is the most complained-about landline and broadband provider in the UK, whilst Vodafone topped the list for the mobile market and BT in the Pay TV market.