How did the polls get it so wrong – and, given its reliance on data, should the media industry worry? We asked ZenithOptimedia’s research guru, Richard Shotton, to explain (spliced with some choice cuts from Twitter).
Showing 7291-54,384 of 54,384
More Industry News articles
Initiative’s Jane Wolfson will join the publisher in June as it looks to drive its commercial strategy.
A YouGov study reveals how readers of the UK’s biggest national newspapers actually vote.
Trinity Mirror has reported an 8% decline in publishing revenue; however, digital revenues have soared.
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
Telecoms giant BT has reported a 14% rise in pre-tax profit to £2.645bn for year end to 31 March – alongside a small dip in revenues of 2% to £17.85bn.
On the eve of today’s General Election Channel 4 gave the nation a horrifying glimpse of a leaderless and futile society where citizens are consigned to lay around and waste away instead of helping themselves.
ITV production workers and other staff have voted to strike in protest of the commercial broadcaster’s “miserly” 2% pay rise offer, broadcasting union Bectu has said.
Social proof has been shown to influence consumers in so many different circumstances that marketers should consider using it within their messaging, says ZenithOptimedia’s Richard Shotton.
Tom Hosking, formerly of Turn, will lead the UK sales team to help drive advertising revenue across content brands AOL, The Huffington Post UK, Engadget and TechCrunch.