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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

For the fifth week in a row BBC One has claimed Tuesday night glory.

Chief executive David Abraham said he does not see an “existential threat” on the horizon – and that privatisation is merely “a solution in search of a problem”.

Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.

The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.

The ZenithOptimedia insight team shows how partnering with celebrities can sometimes do more harm than good…

Ebiquity has hired Collective’s former digital strategy director, Tim Hussain, as head of digital.

Once again BBC One unleashed its late-in-the-game super weapon Call the Midwife (8pm) on the viewing public last night.

Titles like Death in Paradise and Midsomer Murders might be a bit too high-concept for the general viewing public.

AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.