Newsline caught up with VisualDNA’s managing director of marketing services, Jim Hodgkins, to understand the challenges and opportunities in this high growth market.
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VisualDNA’s Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.
Newsline hears from VivaKi’s Marco Bertozzi on what the next stage for programmatic is, how it’s embracing data in new ways and the future opportunities and challenges for creativity.
“It’s the most important metric not talked about,” says Quantcast’s EU managing director, Phil Macauley.
11 years after debuting on British TV screens, there seems to be no slowing down the intricate petulance of Martin Clunes’ Doc Martin (9pm) with the latest series consistently bagging the prime time slot for ITV.
Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.
Newsline caught up with Immediate Media’s commercial director, Duncan Tickell, at the Automated Trading Debate 2015 to discuss current challenges facing digital publishers.
New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.
Saturday’s big Rugby World Cup game brought in a massive amount of televisual spectators as England clashed with Australia in the latest Pool A clash on ITV.
Thursday night saw ITV host another extravagant evening of uncomfortable celebrity gushing as the broadcaster once again rolled Carol Vorderman out of storage for a fun packed night of feigned empathy and opportunistic compassion