#AWEurope: Dave Trott, the man behind some of the most iconic ads of the last 30 years, has said advertising has lost its creativity and the industry is wasting billions of pounds creating ads that have no impact.
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Gender inequality in the workplace was a hotly discussed topic during the female-led Grazia panel at Ad Week Europe, which included Mary Portas and Google’s chief policy advisor Verity Harding.
Winners of the third annual Connected Consumer Awards will be announced today (23 April) – with live tweets from around 3pm.
All 4 replaces 4oD and hosts all of Channel 4’s linear channels, digital content and other online services.
Carnival Films calls time on what has become the highest rating UK drama of the past decade across any channel.
Wednesday night saw BBC One develop a serious case of the munchies by dedicating its two hour prime time window to both competitive and inventive culinary creations and fried chicken.
The tool – dubbed ‘The Alfresco Labs’ – is the outcome of 18 months’ worth of research, which has revealed key “nudges” for OOH creative and planning and utilises behavioural change theory.
Money magazine is to become City A.M.’s third supplement and will target independent investors.
BT has announced the launch of a range of “great value” deals for existing broadband customers, as it looks to establish itself as a “major player” in the consumer mobile market.
Tuesday saw the masses return to 9pm slot with a mixture of working class drama, a grand South American adventure and a repeat of a dependable police procedural favourite.