More Industry News articles

New research reveals that almost half of consumers do not want to be addressed on a first-name basis when it comes to brand targeting – with women particularly put off.

Last night saw BBC One’s The Truth About… series, a succession of disposable and pandering magazine shows vaguely concerning itself with general health, once again secure the prime time window for BBC One.

The Publishers Audience Measurement Company (PAMCO) will launch next year with current NRS chief, Simon Redican, at the helm.

the Advertising Association predicts that advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019.

Advertisers spent a record £7.2 billion on digital advertising in 2014, up 14% year on year, according to the latest Internet Advertising Bureau UK digital adspend report, conducted by PwC.

Kind of like I’m a Celebrity… but with no celebrities and a bucket load of real suffering, Wednesday night saw the return of one of Channel 4’s moderate hits of 2014.

BBC One has had its best start to the year in a decade, according to final consolidated data released this week.

News UK Commercial has launched a new advertising approach that will give advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.

BBC One’s working class drama about everyday people caught up in absurd circumstances of their own making, Ordinary Lies (9pm) once again walked away with Tuesday’s biggest 9pm audience.

Ad tech company Flashtalking has hired Rocket Fuel’s executive vice president and general manager, John Nardone, as its new CEO.