ZenithOptimedia’s Richard Shotton shares the results of a new survey which assesses the impact of different ad break lengths.
Showing 7561-54,606 of 54,606
More Industry News articles
Last night saw BBC One signal the turn of former EastEnders Live line-fumbler Jo Joyner’s time to shine in Ordinary Lies (9pm), as the tale of everyday working folk with a habit for dispensing porkies came to an end.
From Tuesday, a mobile-focused algorithm will rank websites that are optimised for smartphones and tablets highest on Google search.
The spat between the regional press and the BBC over content rights and fair attribution has been long-running; however, the news signals a greater commitment from the BBC to contribute to a healthy local journalism sector.
In the UK the company achieved the highest customer growth in more than a decade, adding 127,000 new customers – up 41% up on 2013 – as it posts solid financial results.
Originally appointed in 2012, the renewed agreement will ensure that comScore continues as UKOM’s official data supplier until March 2018.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.
This weekend’s TV offerings saw ITV’s freshly returned variety show Britain’s Got Talent (8pm) defeat the competition to win over the biggest audience for a second week running.
As fake accounts and ‘bots’ invade the web, and thousands of followers can be bought for as little as £99, Newsline can reveal that up to half of some of the world’s top vlogger Twitter followers are ‘fake’ or ‘inactive’.