Successful social media measurement is not just about clicks and should “remain rooted in the tenets of traditional marketing measurement,” according to a new joint industry guide.
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Yesterday saw the BBC score the top eight shows of the day with a mixture of popular drama and long-running Sunday scheduling stables.
Guardians of the Galaxy, Fortitude and True Detective are just a few of the new offerings now available on PlayStation 3, following the launch of Sky’s film and sports services.
According to the company’s latest financial report, the subscription-free satellite service added 56,000 new homes over the year.
BT’s latest financial results for the third quarter of 2014 reveal that reported and adjusted revenue was down 3% to £4,475m, following a flat nine months up to 31 December 2014.
Sound Digital, a joint venture between Arqiva, Bauer and UTV, has applied for the national digital radio licence offered by Ofcom last year – promising 15 digital stations.
BBC One ruled over Thursday’s prime time proceedings with a mixture of breezy and brooding drama, with EastEnders building up more momentum, while Death in Paradise’s mixture of death and sunshine continued to win over viewers.
UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.
Following a five-year turnaround plan to help secure the financial future of the Guardian, Andrew Miller, chief executive of Guardian Media Group, is to stand down at the end of June.
Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.