By creating a comparison with a more expensive option, brands can create a perception of good value and significantly boost sales, learns ZenithOptimedia’s Richard Shotton.
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The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.
In a bold move that hopes to help publishers and advertisers capture people’s in an “effective, yet non-intrusive way,” Cxense has introduced 3D ads, which literally “pop” off the page.
2015 will see the launch of what the BBC is describing as one of iPlayer’s “most significant commissions to date”, alongside nine comedy shorts and exclusive fashion footage.
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide’s global CEO Dave Sackman says it’s more than just gamers that will benefit.
Sunday evening saw the top broadcasters bring out their heavy-hitting period dramas as the return of ITV’s Mr Selfridge (9pm) had to contend with those dotty birthing professionals on BBC One’s Call the Midwife (8pm).
The Sun’s head of PR, Dylan Sharpe, has apologised for tweeting an image of Thursday’s topless Page 3 model to a number of journalists and an MP openly against the feature.
16 years after Russell T Davies first introduced an unprepared national audience to Manchester’s Canal Street on Queer as Folk, the writer/producer was back to his old stomping ground with Cucumber (Channel 4, 9pm).
Programmatic TV requires new definitions for a brand new medium, says Dominic Finney, co-founder of FaR Partners.
The deal will see BT Sport increase the number of hours of ESPN programming to up to 5,000 per year, with content including Verizon IndyCar Series, NCAA College Football and Basketball, X Games and the Australian Football League.