The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
Showing 7601-54,411 of 54,411
More Industry News articles
64% of European marketers plan to increase retargeting budgets this year, according to a new report released by AdRoll; however, separate research questions the impact it has on consumers.
Marketing industry leaders have joined forces with Royal Mail MarketReach for a campaign to demonstrate the “vital contribution” mail makes to advertising.
Ofcom says it wants to create a regulatory environment which fosters investment and innovation in the IoT, which is likely to see billions of devices wirelessly connected to the internet and each other.
The move will see approximately 20 London Live staff lose their jobs, as the business looks to “drive continued growth”.
Monday night brought another clash between ITV’s ever-weakening and heavily-promoted mystery drama Broadchurch and BBC One’s long-running but somehow-still-thrilling forensic drama Silent Witness at 9pm.
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
By creating a comparison with a more expensive option, brands can create a perception of good value and significantly boost sales, learns ZenithOptimedia’s Richard Shotton.
The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.
In a bold move that hopes to help publishers and advertisers capture people’s in an “effective, yet non-intrusive way,” Cxense has introduced 3D ads, which literally “pop” off the page.