After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
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The latest edition of French satirical magazine Charlie Hebdo went on sale today with a cartoon depicting the Prophet Muhammad holding a “Je suis Charlie” sign on its front cover.
Millward Brown has released its annual digital and media predictions for the year ahead, stating that ‘successful’ marketers will make the most of programmatic, form effective partnerships and utilise micro-video platforms.
Wrapping up the second half of the most recent case, Dr Nikki, her fabulous hair and the ever-diminishing supporting cast of well-spoken men raced against time to stop London’s latest killer.
Speaking as a guest at Posterscope’s Pioneers event at the Soho Hotel on Tuesday, the advertising icon said that most creative professions have a 10-year period that will “create the work that’s going to define them.”
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
After last week’s big plot revelations it seems some viewers are struggling with the new direction the Nordic-noir inspired drama was forced to take.
The latest UK advertising forecasts, released today, have been revised downwards, reflecting a more cautious outlook for UK GDP and concerns over the Eurozone in 2015.
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
Back from Las Vegas, Mindshare’s Jeremy Pounder and TubeMogul’s Jay Prasad share their key take-outs from this year’s Consumer Electronics Show.