More Industry News articles

New research from Criteo reveals that consumers are increasingly using mobile devices to purchase products.

Tuesday night saw BBC One’s highly successful eight-part thriller, The Missing (9pm), lurch towards its no doubt devastating conclusion, with last night’s episode offering viewers a tantalising promise of some actual answers.

Can you guess which ad placed in last week’s Sun was most effective at engaging readers?

Based in the London offices of Dentsu Aegis Network, Jarvie will be responsible for overseeing the agency’s key global clients.

The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.

The festival of lighter-than-hydrogen assortment of entertainment that makes up The Royal Variety Performance 2014 kicked off at 7:30pm on the commercial broadcaster and aimed to keep viewers gripped.

After years of consecutive growth, the number of television households is falling for the first time, according to new research from Ofcom.

The past weekend finally brought an end to one of ITV’s longest-running and highly successful reality shows while tantalisingly teasing the end of another – although both suffered at the hand of BBC One’s runaway dancing hit.

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.

Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.