Publishers experimenting with native advertising risk commoditising content and losing what makes them unique, Northern & Shell’s digital sales lead has warned.
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In the midst of the entire patriotic binge-watching on the other side, ITV’s best hope of the evening came in the form of a double trip to the tumultuous, yet picturesque, village of Emmerdale.
The deal will see talkSPORT sell digital audio and display advertising through Audioboom’s network of sports websites, mobile apps and content, giving agencies and clients ‘one-stop’ access to a number of channel partners.
Through the use of new macro systems, super high-speed cameras and 3D octocopters, the series hopes to capture the story of animal flight in a way that has never been seen before.
Sky has announced that its internet streaming service Now TV has been made available on PlayStation 4 consoles, giving gamers access to a range of films, live sporting action and 10 pay TV channels.
AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.
Thinkbox has announced that TalkTalk, the TV, broadband, mobile and home phone provider, is joining the organisation as an Associate Member.
After being abandoned for the last few weeks, the Commonwealth Games: Opening Ceremony gave people the excuse to escape the long sunny evenings and once again return to gawp at their telly box while coming over all patriotic.
Teeman will oversee Bloomberg Media’s advertising sales efforts, focusing on “innovative revenue models” and expanding into new markets as part of Bloomberg’s new consumer media strategy.
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.