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Swadley joins Kantar Media from the BBC, having held roles including director of marketing and audiences, BBC Charter, and head of audiences, BBC TV.

In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.

The death of the legend that was Deirdre Barlow saw the soap generating plenty of activity on Twitter, with the second episode seeing a 295% increase on the first.

Deloitte’s annual media predictions for the year ahead also look at the rise of short-form video and the plateauing of eBook sales.

Launched in 2012, the Open Internet Code commits ISPs to the provision of full and open Internet access products and confirms that traffic management practices will not be used to target and degrade the services of a competitor.

In a result that may surprise some, eye-tracking specialist Lumen Research claims that Tesco outperformed its competitors at engaging shoppers over Christmas.

There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?

As ever, New Year sees many people trying to shed some of their Christmas pounds by dieting. But why do so many attempts at dieting fail – and what can this tell the industry about the best context in which to advertise products?

Sunday evening brought a triumphant return for rose-tinted sentimental birthing drama Call the Midwife (BBC One, 9pm) as those plucky nuns and nurses of Nonnatus House were back with gutsy post-war aplomb.

What can the out-of-home industry take from this year’s CES – and what trends are likely to emerge in 2015? Posterscope’s Ben Milne finds out.