Saturday night saw ITV take another victory in the on-going battle with the BBC, siccing their most vacuous and piercingly gaudy programmes on each other.
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Thursday night saw Victoria Wood’s epic globe-trotting quest (to ramble on about tea in expensive locations) come to an end. Tightening the budget slightly, the second night of the frivolous odyssey saw the comedy stalwart stick closer to home, swapping the stunning tea fields of Sri Lanka for Yorkshire.
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Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Just when you thought the BBC prime time schedule couldn’t get any more twee, hysterically adored comedian Victoria Wood was back on our screen last night to educate us about something really important.