Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
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Despite all the hullaballoo surrounding last night’s live launch of Big Brother, BBC Two’s long running documentary show, Horizon, managed to steal the show.
Sky Sports Ashes HD will screen 63 days of cricket this summer, including live ball-by-ball coverage of the Ashes – available to customers at no extra cost.
Similar to social media peers such as Twitter, Instagram and Tumblr that all integrate the hashtag feature, Facebook hashtags will allow users to add context to a post or indicate that it is part of a larger discussion.
Global Radio has today filed an application with the Competition Appeal Tribunal (CAT) for a review of the Competition Commission’s final decision in the Global Radio/Real & Smooth transaction.
BARB, the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets.
New awareness campaign from the Internet Advertising Bureau aims to boost ‘awareness, education and consumer choice’ regarding online ‘interest-based’ or ‘behavioural’ advertising.
After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…
Wednesday’s episode saw foetus transporter Tina throw a paddy of apocalyptic proportions as she continued down the slippery slope of paternal delusion.