From an angry systems analyst paying out of his own pocket to place a full-page ad in the Guardian, to corporate apologies and M&C Saatchi Thatcher tributes – newspapers are still one of the strongest advertising mediums for sheer impact in a digital age. Why? By Raymond Snoddy.
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Tech giant Apple has seen the first decline in its profits in a decade, revealing an 18% fall for the first quarter of 2013 – yet still posted quarterly revenue of $43.6 billion and quarterly net profit of $9.5 billion.
Netflix surpasses HBO in US subscribers for the first time as it reveals record breaking figures in quarterly report.
Virgin Media has released its first quarterly report for 2013, revealing a 3.6% revenue growth with pre-tax profits of £161.6 million – more than 20 times the profit in the same period of 2012.
Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
Last night, amateur sleuths all across the country were rewarded for eight weeks’ worth of patience as ITV’s superior crime drama Broadchurch (9pm) came to a close.
On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…
The former BBC One controller will take up his role as Director for BBC Television from May 7 and will be paid a total package of £327,800.
Kantar Media’s Alice Dunn this month takes a look at the ‘moving house’ market, and uses the latest TGI study findings to reveal what marketers need to do to effectively target this group in tough economic times.
Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.