More Industry News articles

ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.

‘Connected mums’ lead across the majority of major social media platforms, spending 19% more time on social networking sites than the general population, a new report from the BabyCentre has revealed.

Broadcasters and content creators are able obtain ‘measurable’ data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.

D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show’s creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.

Coronations Street’s absence from Tuesday night’s schedules gave the dominant soap’s rivals a bit of a breather and allowed them to shine for the evening.

BT has awarded its digital advertising sales contract to AD2ONE, and has partnered with Google to supply the adserving technology and programmatic trading for the new look BT.com and BTSport.com that launches this summer.

For the fifth consecutive week in a row, BBC Two ran away with the 9pm slot thanks to psychologically grungy thriller The Fall.

Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls – with experts suggesting UK ads are simply more creative and engaging than outside the UK.

Some consumers are still resisting engagement with the Internet with respondents to Ofcom’s survey citing privacy and security issues and a major barrier.

In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand – with three quarters admitting to only watching live TV on a smartphone.