What people are interested in is content – not device – and advertisers want to reach those consumers regardless of the screen they use. It’s welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level – and make sure that video messages are aligned and efficiently targeted. By Videology’s Rhys McLachlan.
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The latest Connected Intelligence report from the NPD Group predicts that by 2015 there will be an estimated 119 million connected devices delivering broadband Internet to TVs in US homes – with games consoles remaining the primary delivery device.
BSkyB is set to issue broadband price cuts in response to BT’s recent sports offering – with a statement from BSkyB likely to be issued early this week.
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video – which is at a significantly higher level than with linear TV, VOD and recorded television.
Music analysis and internet radio company Pandora has announced the launch of a HTML5-based television service for Xbox 360 and PS3, expected to roll out across TVs and set-top boxes in the near future.
It has been speculated that ‘iRadio’ will feature audio and banner ads sold through Apple’s iAd mobile network – operating much like an online radio station – putting it in direct competition with existing services such as Spotify and Pandora.
A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent – with American Airlines achieving an increase in brand favourability of 254% in a new campaign.
As part of the deal WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of initiatives to deliver “more effective campaigns, enhanced targeting and more real-time insight to clients.”
Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands, according to a new survey.