ITV has announced that it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on Android devices.
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Last week’s MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile – and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
From 1 August the Sun is to introduce a £2 per week charge, giving users access to Premier League football highlights.
A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives ‘strong’ emotional responses that are linked to purchase intent.
In place of the usual Sunday evening fare (child killers, dusty detectives, gray tinged anti-nostalgia etc) was a flurry of snapping cameras and giant white smiles as the British Academy Television Awards (BBC One, 9pm) kicked off from London’s Royal Festival Hall.
The former managing partner of MediaTel Group will support the launch of newly won London Live in his new role at ES Media, starting with immediate effect.
YouTube to trial 53 pay-to-watch pilot channels as it seeks to bring in revenue for content creators.
Thinkbox is to launch its second ‘Screen Life’ study, focusing on how people are watching VOD and how that differs from – and adds to – linear viewing.
In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom’s changes, where can we see market trends going? NMG offers its predictions…
Bank of America Merril Lynch (BoAML) has predicted that there will be significant earning risks for Sky as a result of BT Sports’ Premiership offering.