More Industry News articles

As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with ‘irritating’ marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved…

6.7 million viewers watched as Amy and Andy cemented their new found attraction and settled down for a of spot face to face slobbering, only to be interrupted by Amy’s Mum (and Andy’s ex) Kerry announcing she’s pregnant. Uh oh!

Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August – offering advertisers a new level of transparency for planning campaigns.

One in six internet users accessed illegal content at least once between November 2012 and January 2013, with TV programmes and films accounting for over 80 million illegal downloads and streams.

The latest KPMG Media & Entertainment Barometer shows that UK media consumption in a range of areas has plateaued in recent months, while media spend is up across almost all categories of media, including traditional TV.

New media channels should take more responsibility to safeguard against online adverts appearing on the inappropriate social media pages that they facilitate, according to the British advertising body.

Yesterday saw Britain’s Got Talent (ITV, 7:30pm) (the old school variety show spliced with a heavy dose of modern malice) go up against the most distracting event of the year so far – bank holiday sunshine.

1.2 billion consumer video devices were shipped in the US last year, with the adoption of tablets and smart TVs adding significantly to overall growth.

Pay TV subscriptions increased by a healthy 8% in 2012, with 56% of all households across the world currently signed up to a Pay TV service.

Ofcom has asked the UK’s advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV, following research which shows that children saw an average of three alcohol adverts per week in 2011.