After reporting a strong financial year – surpassing revenue of £5.3 million with a fivefold increase in weekly on-demand downloads – Sky will be creating 550 new jobs to match the corporation’s rapid growth.
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One in four UK households owns a tablet, with a small percentage planning to invest in a second device this coming year. However despite popularity when it comes to surfing the web, emailing and catching up with TV programmes, the smartphone continues to lead the way when it comes to communication and social networking.
In what is being described as a major milestone for the industry, Nielsen is set to launch a pilot programme for Nielsen Digital Program Ratings that will measure audiences for TV content viewed online.
After seven long weeks and 21 episodes of competitive cooking and countless ‘journeys’, Tuesday night finally brought exhausted viewers a promise of the closure with MasterChef: The Final Three (BBC One, 9pm).
Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?
LG Electronics is to become the world’s first company to offer a curved screen TV – initially available in South Korea for a price of £8,725.
CBS Outdoor, one of the UK’s leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
In 2012, 19 billion chat app messages were sent each day compared with 17.6 billion SMS messages – singnaling a turning point for many mobile operators who generate huge revenues from text messaging.
The world’s first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.