Monday evening saw ITV venture into scary new territory as two fresh prime time sitcoms were released from the traps onto an unsuspecting audience.
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The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets – losing 2 million UK users in the last 6 months.
Director of TV for BT Retail reveals the company’s plans for the coming year, including the delivery of fibre broadband for linear TV and why YouView is their sure-fire ‘strategic platform’ for the future.
This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of ‘social talent’, where non-celebs are reaching serious online stardom – and presenting brands with a whole new level of audience engagement.
Saturday night brought about the kind of showdown that keeps schedulers up at night, as ITV and the BBC’s big guns of helium-light entertainment went head to head.
Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
Thursday night saw a traumatised Liam Butcher face off against his family’s greatest enemy and barely survive. Yes, ITV’s troublesome gang of overpaid footballers were back to plague EastEnders (BBC One, 7:30pm) by running away with a sizeable chunk of the show’s audience.
Adobe has announced plans to launch a new publishing capability that predicts social engagement on individual pieces of content using advanced sentiment analysis and predictive text mining algorithms based on previous data.
A new study carried out by CitizenNet has compared likes and click-through rates with viewing figures to give evidence that Facebook activity leads to an increase in TV viewership.