More Media Business articles

In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research. 

Start-ups are the same as any other brand in that they must meet a consumer need. But they need a better path to private equity-backed success.

Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.

The Future of Media conference showed how strong our industry’s talent is, but is it brave enough to put all of its good ideas into practice?

After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.

Success comes with its own unique problems, as the media agency founders learned and almost paid dearly for.

Everybody within an organisation is increasingly sharing in the responsibility of building the company’s brand, according to the UK & Ireland MD of Entain.

Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett

Nearly four in five people who have lost a baby feel the advertising and media industry still has a long way to go when it comes to adequately supporting parents.

Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.