More Media Business articles

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel

World Media Group members predict the trends that will shape the year ahead.

The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.

Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.

The7stars has appointed Bignell as commercial director as it looks to put more “innovative” trading solutions into place.

Dentsu will allow employees to choose to work four UK bank holidays and then have alternative days off next year. 

Global adspend and revenue are growing faster than previously thought, according to forecasts by three of the world’s biggest media buyers.

Stability matters in these tumultuous times, and it’s up to leaders to help keep their people afloat, writes UM London’s CEO.

Mail Metro Media was followed by Teads (82.4%), Captify (82.2%) and Pinterest (81.0%).