More Media Business articles

Brands need to act now to harness the conversion opportunity from “Wow Right Now” strategies.

Search data shows we all want to save the planet, so long as we’re not worried about our health and the economy.

In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research. 

Start-ups are the same as any other brand in that they must meet a consumer need. But they need a better path to private equity-backed success.

Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.

The Future of Media conference showed how strong our industry’s talent is, but is it brave enough to put all of its good ideas into practice?

After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.

Success comes with its own unique problems, as the media agency founders learned and almost paid dearly for.

Everybody within an organisation is increasingly sharing in the responsibility of building the company’s brand, according to the UK & Ireland MD of Entain.

Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett