More Media Business articles

As D2C brands turn to TV, and tech giants hire agency talent – how should advertisers now engage with agencies?

Interview: the industry needs to reinvent planning as creative and media come together, You & Mr Jones Media founder Nick Emery argues

Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.

ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?

ISBA said this first stage “passed all the key tests, with performance generally exceeding expectations”

This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy

In its early days, the founders of PHD hadn’t agreed who would take the inevitable tough decisions

ITV is acquiring a minority stake in Nineteen21 valued at £1.25m in return for advertising inventory

Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities

Newspaper editors need to raise their game or make way for people who understand the need for radical change, warns Raymond Snoddy