More Media Business articles

Running media campaigns doesn’t always have to have a negative impact on the environment

The Brand Advance branding will appear across the team’s cars and race wear.

Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor

What if we focussed our collective efforts on demonstrating to the world what this wonderful discipline can do to build their business?

Dentsu UK is trying to make it easier for clients to reach more LGBTQ+ people, ethnic minorities and over-50s through its media spend

Media is becoming more complex but this new framework should remove much of the pain for marketers that want clear and transparent relationships with agencies

These may be new-age companies but our industry should remember their corporate approach is old-school

Ken Goldstein looks at how the under-threat mainstream media have contributed to our collective view and knowledge of the world

The CEO of What’s Possible Group opens up about a hiring mistake he made and how he and the agency have learned a valuable lesson about recruitment

One of the UK media industry’s most senior agency leaders will write a fortnightly column and promises to be fair but not hold back