Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.
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ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?
ISBA said this first stage “passed all the key tests, with performance generally exceeding expectations”
This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy
In its early days, the founders of PHD hadn’t agreed who would take the inevitable tough decisions
ITV is acquiring a minority stake in Nineteen21 valued at £1.25m in return for advertising inventory
Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities
Newspaper editors need to raise their game or make way for people who understand the need for radical change, warns Raymond Snoddy
Running media campaigns doesn’t always have to have a negative impact on the environment
The Brand Advance branding will appear across the team’s cars and race wear.
