More Media Business articles

“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”

With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.

A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech’s ‘harmful’ impact on the industry.

The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.

Partner content: Long gone are the days when a role in media meant you had to be a journalist or broadcaster.

Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.

Employers must consider not only how they retain working mothers, but how they ensure that women keep progressing while reducing the pay gap.

Future has continued its acquisition spree by buying a specialist gaming reviews brand and a social listening start-up.

Brands, publishers and advertisers ‘waking up’ to the importance of responsible and ethical media. But what sets this start-up apart?

Partner Content: Mike Follett, Managing Director of Lumen Research, asks is it possible to ensure – or even insure – attention to ads?