ITV’s group commercial director and RadiumOne’s European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
More Mediatel Events articles
Following the Year Ahead event, RadiumOne’s Rupert Staines wonders whether the industry has started the year on the back foot as he assesses the prospects for digital advertising in 2016.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.