In the short video, hear from Vizeum’s Tia Castagno, Publicis’ Dom Boyd, AMV BBDO’s Craig Mawdsley and Karmarama’s Will Collin.
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MEC’s managing director, Sarah Hennessy, said client demands still lead the agency to the unrivalled scale of big players such as Facebook and Google, while concerns over context tend to take a back seat.
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.
Making sense of the enormous – and growing – puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by ‘taking a step back’, but flying high above it.
OMD’s Sarah Gale discusses how the role of media researchers has changed over the last two decades – and what the next five years might bring.
Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?
John Moulding reports on the strong messages coming from the UK’s largest commercial broadcaster as it seeks to change the language of media.