Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
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The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.
Anne Goodman explains exactly what a blockchain is, how it could impact media – and why it could give a much needed boost to transparency and trust.
From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.
In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.
It sits at the heart of the IPA’s new agenda, and if you believe the hype it is set to offer a ‘quantum shift’ in capability across many areas of the so-called connected ecosystem. Dr James Carney explains machine learning.
Sponsor content: Ahead of the Connected Consumer Conference, Tapad’s Chris Feo outlines three steps marketers should take to better understand their customers in a fragmented world.