Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore’s viewability development – and explains how we should advance the debate.
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The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
After a bad year, Comscore’s co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
Daglish suggested that the use of automated data when planning where advertising should be bought and placed, and removing human interpretation of data, is damaging the long-term value of brands.
Industry gathered together this week to celebrate the very best of new advertising, tech and commercial opportunities in the connected market at the fourth annual Connies – with RadiumOne winning the Grand Prix.
At Mediatel’s 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.
Laurence Green, founding partner of 101, says more controls on data will help to end the “Wild West” era of data-driven marketing.