From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year’s Dmexco. Newsline editor, David Pidgeon, reports
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Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year’s Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
There are new problems facing the adtech world says Sky Media’s deputy Jamie West that are creating a “very, very complicated” market.
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Beauty brand Charlotte Tilbury’s digital lead, Anna Bateson, said there has been a “loss of humanity” between brands and consumers, causing people to actively switch off from digital.
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.
Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate – with views from ITV, 101, Enreach and Total Media.