WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.
More Mediatel Events articles
Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018
Mediatel is hosting its first Out-of-Home Summit on 23 January, bringing together key players to share their views on the sector’s newest developments and challenges, and OOH’s role in the media landscape.
In the second of two specials, our experts review what has been a striking year for media and advertising – and offer their predictions for the coming year.
Tech businesses could soon be sending us packages via drones with things they think we need – before we realise we even need them.
On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
Sponsor content: Brands are missing numerous marketing opportunities by lumping social platforms under the same banner, writes 4C’s Aaron Goldman.
Mediacom’s head of emerging digital activation EMEA, Renee Mellow, warned marketers to think about the region they’re in before they go real-time.