Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.
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From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year’s Media Playground to reveal their media and tech habits.
Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
Newspapers may have built their success on the printed word, but there is a clear future embracing video.
News UK, the publisher of The Times, Sunday Times and The Sun, is experimenting with its paywall by making some of its archived content available to non-paying subscribers.
Trinity Mirror’s chief revenue officer has renewed calls for the creation of a “unified [sales] platform” to help the publishing sector square up to the “duopoly of Facebook and Google.”
News UK’s creative content director, Tiffanie Darke, discusses new advertising solutions for publishers and their advertising clients.
From gender-specified areas, to half-dressed women walking the floors, if this female reporter has taken one thing away from Dmexco 2016, it’s that the gender debate in adland is far from “fucking over”.