The IAB has created a best practice guide for advertisers in a bid to highlight the potential of mobile marketing.
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Spotify has agreed its first operator distribution deal with mobile phone company 3.
Shazam has signed a new deal with the ad network 4th Screen Advertising to offer targeted advertising opportunities on the brand’s mobile application.
US visits to websites from mobile devices were up 34% during the twelve months ending in July, according to data from Nielsen Online.
Five has released an application on Apple’s App Store giving UK football fans the opportunity to watch live UEFA Europa League matches on their iPhone and iPod touch devices.
The US digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology, according to a new survey.
Publicis Groupe’s mobile marketing agency Phonevalley has formed a strategic marketing partnership with Microsoft.
The Sun has revamped its mobile site with added features including video content and personalisation.
The Wall Street Journal has confirmed that it is to start charging for access to its mobile reader application.
American consumers under 40 years old spend almost two hours a week more with new media than they do with traditional media, according to a new report from Forrester Research.