More Mobile articles

Vodafone UK has made Shan Henderson, its head of mobile advertising and industry development, redundant and merged his responsibilities into a global role.Henderson’s UK ad role has been axed as the telecom operator is looking to take advantage of the increasing number of global ad campaigns, according to reports.Erik de Kroon, head of marketing for… Continue reading Vodafone makes UK mobile advertising role redundant

A new survey has revealed that US consumers are confident in the uptake of mobile TV and video, with 78% expecting an increase in usage by 2010. According to the results of QuickPlay Media’s second annual independent Market Tools survey, the number of people watching TV and video content on their mobile device has remained… Continue reading US consumers confident in the uptake of mobile TV and video

Bauer Media’s national radio brand Kiss has introduced a new mobile streaming service.Currently, the Kiss Kube “listen live, listen again” media player carries a wide range of the brand’s network daytime and specialist audio output online.This offering will now also be available on the iPhone/iPod Touch platform, in what Bauer says is a radio industry… Continue reading Kiss unveils new mobile streaming service

The BBC is relaunching its mobile site with a design based on the broadcaster’s existing internet site.Users are able to customise the site’s home page, adding features such as news headlines and weather updates.The new mobile site – an upgrade of the corporation’s seven year old technology – will also include more video and audio… Continue reading BBC relaunches mobile site

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to new data from mobile web firm Bango. Anil Malhotra, SVP of marketing at Bango, said: “With 245 million subscribers, it was only a matter of time before… Continue reading US knocks UK off the top of worldwide charts for mobile web browsing and buying

New UK research has revealed a marked increase in the consumer recall of mobile advertising during the first quarter of 2009, with SMS seeing the biggest increase of all the most common channels. The survey, carried out by GfK Technology in conjunction with Limbo, reveals that consumer recall of mobile advertising has jumped to 55%… Continue reading Consumer recall of mobile advertising increases in Q1 2009

The mobile content and services market is predicted to generate over $340 billion in end-user service revenues in 2013, up from around $183 billion in 2008. According to a new forecast from Informa Telecoms & Media, the two most significant service categories for revenues in 2008 were mobile messaging and mobile internet, which together contributed… Continue reading Mobile content and services market to generate over $340bn in revenues in 2013

The debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers will be without data from Google after it refused to submit revenue figures.The report, due out in April, will provide information about the overall size of the market as well as which sectors are spending on mobile.Google has a global policy which… Continue reading Google will not submit revenue figures for IAB/PwC mobile adpsend study

A new US study has found that light PC internet users are 30% more likely than heavy PC internet users to use their mobile devices to access online content. The results of the comScore study show that, in total, 42 million people in the US used their mobile devices in October 2008 to access news… Continue reading Light PC internet users more likely to go online via mobile than heavy PC internet users

US mobile search and display advertising revenues are expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast from The BIA Kelsey Group. The firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion,… Continue reading US search and display ad revenues to grow to $3.1bn by 2013