More Mobile articles

Mobile advertising may be an emerging market but it is certainly generating a lot of interest, according to Matthew Hester, research director at Ipsos MediaCT.In a presentation before the Mobile seminar at Thursday’s Media Playground conference, Hester said the potential of mobile advertising is gathering pace.Incentivated’s Robert Thurner, who also presented at the Media Playground… Continue reading Mobile Advertising is creating “a lot of interest”

Mobile fits for all marketing campaigns as long as advertisers pick the right target audience, according to Todd Tran, managing director of Joule.Speaking at last week’s Media Playground conference in London, Tran said: “We can achieve lots of marketing objectives on mobile. Mobile fits for all but advertisers need to pick the right people and… Continue reading Mobile Marketing “fits for all”

US mobile marketing budgets are predicted to rise 26% this year, according to a new forecast from the Mobile Marketing Association. Total spend will grow from $1.7 billion this year to $2.16 billion, although mobile will take just 1.8% of total marketing budgets. Half of brands and agencies polled by the group said they were… Continue reading US mobile marketing budgets predicted to rise 26% this year

Mobile internet access increased by 36% in the US last year but is still relatively low compared to China, according to a report from Netpop. Netpop found that although there are 18 million Americans aged 13 and above connected to the mobile web, there are 100 million connected via mobile in China. The report uncovered… Continue reading US mobile internet access increased 36% last year

Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones

Mobile internet use across Europe has increased by 20% year on year, particularly for users with smartphones, according to new data from Forrester Research.The report found that mobile web take-up in Europe is up 4% on last year, with around 24% of Europeans regularly using their mobile phones to access the internet.Mobile internet growth increased… Continue reading Mobile internet access is on the up

In his latest report for MediaTel NewsLine, TGI media analyst James McCombe looks at usage of mobile phone applications, revealing that 42% of mobile phone owners receive adverts on their mobiles…Forty percent of adult mobile phone owners (8.9m) receive adverts from their mobile provider and 7% (1.6m) receive adverts from other companies. Approaching 20% (1.8m)… Continue reading TGI: Usage of mobile phone applications

Sky News has launched a new ad-funded video application on Apple’s iPhone, which delivers breaking news via text, images and video content.Sky has signed Bacardi as its first brand to advertise on the application, which also allows users to send their own news and pictures directly through to the broadcaster, according to reports.The application will… Continue reading Sky launches ad-funded news application on iPhone

ITV is relaunching its mobile site following the appointment of mobile internet specialist Kilrush.Kilrush, part of the Mobile Interactive Group, won the 12 month contract to build and manage mobile content services for the commercial broadcaster in a pitch against undisclosed agencies.The relaunch comes two months after ITV scrapped its previous mobile site.The new site… Continue reading ITV relaunches mobile site

The has been a phenomenal surge in mobile data, with dongle data usage increasing by 4,125% in twelve months, according to Orange’s fifth Digital Media Index. The findings reveal an explosion in data usage which has more than doubled on mobile handsets and dongles, bringing the monthly total to over 386 thousand gigabytes. Key findings… Continue reading Mobile data enjoys “phenomenal surge”