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The average American watches more than 151 hours of TV per month, while those who watch video on the internet consume three hours online, according to data from The Nielsen Company. The Nielsen Q4 A2/M2 Three Screen Report also reveals that those who watch video on their mobile phone or other device do so nearly… Continue reading Average American watches more than 151 hours of TV per month

UK consumers have become more welcoming towards email communication from marketers, according to new research by customer insight specialist G2 Data Dynamics. G2 found that 57% of consumers agree that email is their preferred channel of communication, with 60% of men veering towards email compared to 54% of women. The survey was conducted among the… Continue reading UK consumers becoming more welcoming towards marketing emails

This week’s edition of “The Inside Line” looks at plans for an audience measurement system for mobile media. Each week we will take a key media topic and ask the industry for its opinion.This week’s question:In light of the GSMA’s plans to roll out an audience measurement system for mobile media, what do you think… Continue reading The Inside Line: Audience measurement for mobile media

Trinity Mirror has redesigned its 22 ultra-local sites in Teesside in a bid to integrate them with the main newspaper site and is also set to rollout the second phase of its mobile relaunch.The postcode specific sites, which originally launched in October 2007, have been redesigned to make it easier for readers to access news… Continue reading Trinity Mirror redesigns ultra-local sites

TV listing magazine What’s on TV has joined forces with mobile entertainment specialists K2 Media to launch a new direct-to-consumer mobile service.The new mobile service is set to feature up-to-the-minute TV and sport lisings by region, including both Sky and Freeview, as well as upcoming soap storylines, TV news and gossip, and TV and film… Continue reading What’s on TV magazine signs new mobile deal

The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009

MySpace has unveiled a revamped mobile service to bring its mobile offering in line with the website’s redesign, which launched in June last year.The updated MySpace mobile site is supported in 13 languages and has been optimised for use on various mobile handsets with screen sizes of more than 176 pixels wide, according to reports.MySpace… Continue reading MySpace unveils revamped mobile service

The mobile industry association GSMA plans to roll out an audience measurement system for mobile media by the end of the year.GSMA has approved the launch of a system, which is thought to be similar to ABCe but for mobile, following a year-long study with the UK’s five mobile networks – O2, Vodafone, Orange, T-Mobile… Continue reading Mobile industry set to launch audience measurement system

The mobile broadband market will continue its rapid growth during the next five years and generate valuable new revenue streams for mobile network operators, according to a new report. According to the Analysys Mason report Mobile broadband in Europe: forecasts and analysis 2009-2014, there will be 148 million mobile broadband connections in Europe by 2014,… Continue reading Mobile broadband market to continue its rapid growth

The approaching switchover digital television broadcasting in the US, UK, and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research. Following the switchover, traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services attracting over 500 million… Continue reading Mobile TV market to benefit from digital switchover