For young adults aged 18-24, their mobile phone (26%) matters more to them than television (11%), according to new research carried out by the Carphone Warehouse in association with the London School of Economics and Lord Philip Gould. The Mobile Life report revealed that amongst 18-24 year old women, the proportion rises to 32%, well… Continue reading Mobile Phones Matter More To Young Adults Than Television
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A total of 13.2 million people used their mobile phones for downloads and browsing the internet in the UK during July 2006, according to figures released by the Mobile Data Association (MDA). Britain’s growing usage is in line with an upward global trend, and the MDA has identified the top ten types of pages that… Continue reading Internet Usage And Downloads Via Mobile Phones Up
The US mobile television audience grew 45% to 3.7 million subscribers in the second quarter of 2006, according to new research from Telephia. In addition, the research shows that total quarterly mobile TV revenues increased to $86 million last quarter, an increase of 67% since Q1. Amongst all US mobile users, ABC News was the… Continue reading US Mobile Television Market Grows 45% In Q2 2006
Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011
Over 31 million online US homes, or two out of five online US households, subscribe to bundled services from one provider, according to new research from Telephia’s Total Communications Survey for Q2 2006. Telephia said that double and triple play bundles were the most popular with consumers, with the internet/TV bundle leading all other service… Continue reading Over 31 Million US Homes Subscribe To Bundled Services
GCap Media has secured phone giant O2 as its first commercial partner for DAB station Chill, with the two companies creating dedicated mobile and online channels to enable listeners to control content themselves.The exclusive six-month partnership is centred on ‘The O2 Chillout Room’, a unique daily show that has been conceived in response to listener… Continue reading GCap Media Joins With O2 To Give Chill Listeners Content Control
The increasing number of digital channels, combined with the emerging possibilities offered by on-demand viewing, will give viewers a more democratised broadcast experience than ever before, although there will still be a place for scheduled broadcasting as the market evolves.This was what emerged from a discussion between some of the most important figures at the… Continue reading MGEITF 2006: On-Demand And Mobile Platforms Signal The Future For TV
July was another record breaking month for text messaging in the UK, as the number sent soared to over 3.5 billion, according to new figures released today by the Mobile Data Association (MDA). An average of 113 million messages were sent per day throughout July, and the total is an increase of almost 30% on… Continue reading Record Text Messaging Figures For July
Pay TV subscriptions in Western Europe are set to grow by 31% between 2005 and 2011, according to new research from Analysys. Analysys also says that low penetration of premium services in many markets suggests room for continued ARPU growth, with incumbents rapidly joining the innovative companies that are already offering TV services. However, it… Continue reading Pay TV Subscriptions In Western Europe To Rise 31% By 2011
Media multitasking, the simultaneous consumption of different media, continues to be the norm in the US, according to the just released results of a survey carried out by BIGresearch. BIGresearch says that these multi-taskers cross all forms of media usage, both traditional and new. For example, almost 70% of internet users say they watch TV… Continue reading Media Multitasking Continues As New Media Options Gain Usage
