Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
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In 2020 mobile advertising will account for 30.5% of global adspend, an expected growth of 21% per year and taking market share from almost all other media.
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.
For the first time publishers and advertisers can see audience delivery across all platforms – including mobile, tablet, desktop and print.
The antithesis of 90s lads’ mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for “the new masculinity”.
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
Back from Mobile World Congress 2018, our experts share their views on what the tech-fest means for advertisers.
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.