The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
More Mobile articles
The communications regulator has told BT that it must open up the UK’s cable network to allow competitors to provide internet services directly to homes and businesses.
Magazines are proof that print is still very much in demand, with the latest NRS results for the January – December 2015 period pointing to a loyal, inky-fingered audience.
Just three out of the 13 recorded newspaper brands currently have more readers in print than any other medium – with the decision to close the Independent’s print operations earlier this month looking to be a justifiable move.
Mobile operator Three has struck a deal with Shine Technologies which will see ad-blocking introduced across its network.
You have until the end of the day to enter Mediatel’s annual Connected Consumer Awards, which invite media owners, agencies, consultancies and tech providers to showcase the best of their work from the last 12 months.
A new study from adtech firm Quantcast has concluded that advertisers need to deliver more creative and relevant mobile advertising “or risk losing consumer engagement entirely.”
News UK picks up three awards, including the Grand Prix, as the BBC, DCM, Weve, ZenithOptimedia, ITV, MEC and MTM are all crowned category winners.
“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.