Magazine brands BBC Good Food and Radio Times recorded huge mobile readership gains between October 2016 and September 2017, according to the latest figures from NRS PADD.
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It is the first time mobile has accounted for almost 50% of both newsbrands’ readership.
UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn – the largest H1 total since monitoring began in 1982.
In the first half of 2017, advertisers spent £699 million on video ads – a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.
NRS PADD: Mobile continues to play an integral part for readership for most newsbrands – except for The Times and the i, which are still best enjoyed in print.
NRS PADD: While print makes up the bulk of readership for Hello, Heat and Men’s Health, mobile continues to play a growing role for the majority of magazine brands.
Sponsor content: The overuse of the ‘premium’ label in advertising is rendering the word meaningless. It’s time for a clear definition, writes Inskin Media’s Sebastian Schindler
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
Only 50% of ad impressions served in the UK that were aimed at women were actually served to women, according to new research from Nielsen.