In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.
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Cartoon: Samsung’s product recalls ends in tragedy
The app will showcase around 20 different pieces of 360-degree video content from Sky and its partners.
Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year’s Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
Fetch has appointed a new business development director, commercial director and UX lead.
The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.
Brexit has a strong impact on newsbrand readership for the July 2015 – June 2016 period – with mobile viewing a clear driver for growth.
A new update will see new tools made available to improve the ad experience in users’ newsfeeds – but desktop users will see ads.