Ad-blocking is now estimated to cost publishers nearly £15bn a year – and the problem looks like it’s getting worse. It’s time for much firmer action, writes Raymond Snoddy.
More Mobile articles
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
BuzzFeed’s Kate Burns explains how its mobile app has become a testing ground for all content strategies – alongside details of its virtual reality plans.
Carat’s chief strategy officer, Dan Hagen, tells Newsline how brands should be approaching mobile, and how he thinks it will impact e-commerce over the next five to 10 years.
Newsline speaks with Santander’s chief marketing officer, Keith Moor, about the growth of m-commerce and how it’s affecting his business.
In an interview with Newsline, Google’s agency head, Max Macintosh, gives his take on how brands should approach mobile app marketing – and discusses Google’s mobile business plans over the next 18 months.
37% of mobile users claim to have used an ad blocker in the last month – as desktop use rises 10% to 38%.
Fetch’s Greg Grimmer on building and maintaining a quality app.
In the second of Mediatel’s two prediction specials, ISBA, Videology, Starcom, MEC, Xaxis, Newsworks, dunnhumby, iProspect, Newsworks and Xaxis tell us what they think 2016 will have in store.
In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.