Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.
More Mobile articles
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
Mobile display continues to drive investment with the highest growth at 64.3%, according to new figures from the IAB and IHS Markit.
As it continues to expand, The Pool’s co-founder and editor Sam Baker explains how years of print experience helped her discover a successful digital publishing model. By Ellen Hammett.
Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.
MEC is taking steps to increase transparency in the mobile marketplace with the independent verification of location data.
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion – its fastest rate in nine years – according to the latest figures from the IAB UK and PwC.
Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms.
Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.
Snap is expected to raise up to $3 billion in an initial public offering on the New York Stock Exchange within the next few weeks, with analysts valuing the company between $20 and $25 billion.