More Mobile articles

The launch comes as new data reveals that almost 20 million smartphone users in the UK are deliberately buying more data than they actually need.

It’s a…miss! Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a new study from Nielsen.

Sky Mobile will allow customers to keep unused personal data for up to three years.

While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.

The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.

59% of the population now listens to digital radio each week, with 32 million of those tuning in via a digitally enabled receiver, according to the latest Rajar findings.

The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.

UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.

The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today’s mobile and video-first world. By Moz Dee.

Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.