Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose….
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The BBC’s Olympic coverage was a huge success, not just for TV but also for digital and mobile. The corporation logged 34.6 million cumulative online users – with a peak daily total of 7.3 million on 5 August – by the end of Saturday, just as the Games came to a close.
IBM has reportedly expressed an interest in acquiring the enterprise-services unit of Research in Motion (RIM) – thought to be the company’s most valuable asset.
Simon Andrews, founder of the full service mobile agency addictive!, says during the Olympics we are seeing two-screen come to life, with people expecting to see what they want, when they want, on whatever device they choose…
Ipsos MORI’s Tom Cross says people aren’t glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. …
During the Olympic games, half of searches and video streams have come from mobiles and tablets, according to Google.
Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.
BT have today announced that it has successfully met its goal to launch half a million Wi-Fi hotspots in time for the London 2012 games, with almost 200,000 places to log-on being added in the last three months.The hotspots give Londoners, visitors, commercial and private river users access to more than one hundred places to… Continue reading BT hits 500,000 London Wi-Fi hotspots
A day after Sky announced Now TV’s launch on Apple iPad and iPhone, Amazon has responded by following in its footsteps. Amazon Instant is now available to download on iTunes for iPad.By logging in with an Amazon username and password, users are able to purchase any movie or TV show from over 120,000 in the… Continue reading Amazon Instant launches on iPad to challenge Now TV
Sky’s Now TV has been launched on iPhone and iPad to compete against LoveFilm and Netflix’s iOS services.