EE has announced that 4G will be switched on in a further 17 towns and cities across the country by March 2013. As well as investing in bringing superfast mobile to new areas around the UK, network density is being rapidly increased in existing 4G launch cities to continue to improve the speed and reach of the UK’s first 4G network.
More Mobile articles
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.
Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.
Designers and researchers at MBA Online have produced a thought-provoking infographic highlighting the astonishing rise of Android.
‘Super Sunday’ saw more than three million log on to the shopping site with the number of mobile visitors up 96% on the same day last year.
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.
James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…
Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?
Andy Eardley, director and co-founder of the TV App Agency, on smart TV connectivity and how to encourage users to interact.
