More Mobile articles

Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers

Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile over the last week and the next five years…

Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.

Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012

Ofcom has welcomed the “significant progress” that has been made in moving forward the delivery of 4G mobile services across the UK.

Simon Andrews, founder of the full service mobile agency addictive!, looks at how publishers are being affected by the changing mobile landscape….

The tie-up between old media’s power to recommend off the page and new media’s ease as a utility takes another step forward this week.

FooCall wanted to build its iPhone customer base and position in the Apple App Store. By achieving a higher ranking this increases FooCall’s visibility with users on their iPhone or desktop.

O2’s Priority Moments is a scheme to reward O2 customers through local deals, discounts and exclusive “Moments” provided by partners throughout the UK.

Simon Andrews, founder of the full service mobile agency addictive!, on the new iPhone5 – from Google maps to iO6…