According to Informa’s new mobile consumer survey, smartphone users are generating an ARPU that is 32% higher on average than non-smartphone users in the UK.
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Shazam has exceeded a quarter of a billion users worldwide.
comScore and Arbitron, the radio ratings company, have announced plans to develop a five-platform measurement initiative, which aims to provide a view of changing consumption of video, audio and display content across radio, television, PCs, smartphones and tablets.
Apple’s marketing chief Phil Schiller unveiled the new iPhone 5 in San Francisco last night. He claims it is the thinnest, lightest and fastest handset yet, with 4G capability.
As the communications services partner of the 2012 Games, BT provided a single network spanning 94 locations – and as such London is thought to be the most connected Olympics ever.
Everything Everywhere, which has rebranded to EE, is set to launch 4G mobile services in 16 UK cities before the end of the year.
Simon Andrews, founder of the full service mobile agency addictive!, on why Christmas is important: Brands that do well over the rest of this year have a chance of doing ok next year. Those that struggle may well not make it to 2013…
Simon Andrews, founder of the full service mobile agency addictive!, looks a the latest developments in m-commerce and the accelerated pace that retailers are embracing the method.
Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs…
Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google’s wallet proposition will have on the market…